Category Archives for B3 for Women

Meet Carleen – How We’re Fostering Entrepreneurship in Southwest Florida

meet carleen - how we're fostering entrepreneurship in southwest florida

Investing in programs that boost entrepreneurship in Southwest Florida is one of our key priorities. Our B3 for Women and Kiva U.S loans programs work to eliminate the barriers to economic and social equality by helping local women entrepreneurs access interest-free capital and entrepreneurial resources. To celebrate Women’s History Month we’re highlighting some of our past program participants and celebrating the work they’re doing to shape Southwest Florida’s business landscape.

Meet Carleen

Carleen is one of our Kiva U.S Loans program participants. She started her business, Imagine Wellness Spa with a $5,000 Kiva loan, which she repaid, and used to establish herself in Southwest Florida. Carleen repaid her initial loan and returned for a second round of funding. Raising a $10,000 interest-free loan to expand her business.

We sat down with Carleen for a brief interview to hear her entrepreneurship story and her advice for emerging entrepreneurs.

Tell us about your business?
Imagine By Carleen is about helping people find and enhance their “best beautiful self”. The Imagine Wellness Spa is my main outlet for this vision right now. As a Wellness Spa, I combine my skills as an Esthetician and wellness advocate along with skills of like-minded professionals, including massage therapy, esthetics, wellness coaching, to provide a single spa-like experience for people to get on the path to their “best beautiful self”. My business model includes a mentorship program to build up the professionals that share my space as independent business owners, helping them also find and enhance their own “best beautiful self” through realizing their full potential as a practitioner and business owner.

How did you start your business?
I started in CT as a makeup artist while seeking new employment in my corporate career during the economic downturn. What started as a small little side gig grew legs and ultimately became what it is now.

What role did the Southwest Florida Women’s Foundation play at the beginning of your business?
When I moved to Florida with the idea of rolling my part-time business out to a full-time career I began in a small rental location. I was introduced to the Women’s Foundation as a resource to support me to grow my business through the Kiva loan process. I knew some funding would be helpful but really didn’t think I would qualify through traditional methods since my business was so small and new. The interest-free loan I received was just what I needed to get started!

Tell us about the process of growing your business (Big lessons, challenges, etc.)
The Kiva loan allowed me to move my business to a larger location with better access for clients. I was then challenged with finding practitioners to share the space and managing the growth and cash flow. I drew upon my former corporate background to build operating procedures, business plans and goals. I learned that I needed to think like a CEO, not an Esthetician and focus on all of the parts of my business, hiring help where needed in accounting, marketing, front desk staff, etc. Each step felt monumental and sometimes scary! But, as I looked down Cape Coral Pkwy, I knew if all of those other businesses could do it, surely I could…and I prayed!

“I think the single most lesson I learned is that this was my
calling and when I let God lead me it worked. When I tried to do things without Devine
guidance, they didn’t work out so well.”

What do you think it’s the biggest reason for your success?
First I give all the glory to God. Secondly, I treat the clients individually as each one is the most important part of my day and work hard to be very present with each one and serve them the best way I can. Thirdly, I work with the practitioners that share my space as a mentor and share everything I learn with them.

Do you consider yourself a leader? How do you define leadership?

Yes, I am a leader. Leadership is empowering others to be strong in their purpose and humble in their execution of it.

What has been an obstacle you’ve faced, that has made you stronger?

When faced with outgrowing my second location the best business decision was to purchase the next location. I had no means for a down payment but I pursued the opportunity anyway and through my faith I was able to secure an SBA loan with owner financing for the down payment. Owning this property has enabled me to grow stronger as a business owner and also as a woman responsible for my own destiny. As a result, my business continues to flourish.

What are your goals for this year?

My goals for this year include a new license in permanent makeup, which I just accomplished. To grow the team of practitioners so I can step away from my business more often and achieve some balance in my personal life. To increase the revenue in my business by a minimum of 20% and increase profitability by a minimum of 36%.

What advice would you give to women who are just starting their business?

Don’t underestimate your goals, your dreams, or your ability to accomplish them. This is a huge challenge for women to overcome so seek help in putting these things together, a mentor or accountability coach. You can start a business with little capital, but in order to sustain it, you need to grow and in order to grow it, you will ultimately need some funding.
This is where seeking the right kind of support comes in handy.

As women we are used to doing everything ourselves, try not to get yourself caught in that kind of thinking.

The day only has 24 hours, what tips and tools do you use to stay productive?
First things first. Determine and plan the most important things to do each day, always including self-care in that list (quiet time, working out, etc).

What projects are you working on right now?
Long term project for the year: Documenting all of my protocols, procedures, contracts, business reviews and things I have put in place to run my Space Sharing business model successfully for the spa. I plan to offer a program for others in the industry to license my model.

Short term I am moving to a larger room to a accommodate my new services I am offering personally, and redecorating some areas of the spa for more productivity and an enhanced environment.

How do you balance your business and your private life?
The last five years have been not as balanced as I would like since so much energy goes into growing and building a business. I do keep Sundays sacred for my family and we have date nights and small vacations where possible. This year I am seeing more opportunities for more balance and I am excited about that!

Tell us about one person who has defined your professional life?
I had a Senior Manager way back when I worked for Comcast who was an amazing mentor. He believed in me and my passion for leading people and empowered me to grow. I try to do this for all who work in my space or come to me for professional advice. The road to success is not easy, there will always be many challenges along the way. It’s how you respond to those challenges that ultimately matter.

Your favorite book –
For a long time it was The Prophet by Khalil Gibran but now I spend the most time with my Bible.

Your favorite song –
Edge of Seventeen -Stevie Nicks

What gives you the most joy in life?
My adult daughters and my animals (fur babies) and my husband

How can people learn more about your business? or just give me a call at 239-471-7029

Are you an emerging female entrepreneur in need of clarity when it comes to marketing and growing your business? Join our free online course for entrepreneurs and get the tools you need to grow your business. You can get started today!


“I hate networking! How can I find my customers and clients?”

"I Hate Networking! How Can I Find My Customers and Clients?



What happens when you hear the word networking? If you're struggling with networking and finding the right customers and clients this episode is for you! Use these three strategies to get over your networking fears!

  1. Stop networking and start building relationships -  Building relationships occurs naturally,  how do you build relationships? The same can work for your business. To find your ideal client and customer stop focusing on networking and start working on building relationships in the way that you build relationships naturally.
  2. Stop stressing about networking and start solving problems -  Only go to places where you can solve a problem.
  3. Stop selling and start serving -  Focus on the solutions you bring to your clients and customers instead.

How can I start a business when there’s so much competition?

How can i start a business when there's so much competition?


Have you been thinking about starting a business, but maybe you’re saying to yourself?

“There’s too much competition out there, I don’t know how I would measure up.”

Business Coach, Darcy Eikenberg will dispel the three most common myths stopping hopeful entrepreneurs from bringing their ideas to life.

  1. I shouldn’t start a business if there’s already competition – Competition is evidence that there are customers and clients for your business. For the work you want to do and the way, you want to serve. Don’t get caught up in thinking you have to be totally unique. Because that couldn’t be further from the truth
  2. I need to worry about my competition every single day or I need to do everything better than they do. Worry, fear and stress are not productive emotions. When you worry about your competition you’re not focused on what you can control which is YOU! And your decisions. Replace your worry with curiosity. Talk and engage with your competition, try to learn from their experience. You might have a revelation about the direction in which you want to take your business!
  3. Other people are my competition –Are the thoughts in your head getting in the way of you trying something new? Often, your biggest competition is YOU. Self-doubt and fear of reaching out and making an offer, or pricing your products and services in a way that reflects the true value of the problem is a bigger obstacle than your perceived competition. We can be the biggest roadblock to moving our business forward. To truly build a successful business, we must start believing in ourselves

How about you? How do you get past all the myths that are out there about competition? Let us know in the comments below


The Three Things That Get In The Way Of Starting, Growing and Succeeding In Business

the three things that get in the way of starting, growing and succeeding in business


Today we’ll discuss the three things that get in the way of starting, growing, and succeding, in business. Those three things are fear, worry, and stress. Below are some tips on how to manage these emotions.

  1. Know where the fear, worry, and stress are coming from
    That voice in your brain that manages your fears and anxieties is part of the ancient, evolutionary, defense mechanism. Your bran is simply trying to protect you and keep you comfortable. Don’t let the prehistoric part of your brain take control over you. Make sure that you are the one making informed decisions about your life
  2. Do your homework and get the facts
    So many times we get worried and afraid because we’re skipping ahead. Because we’re guessing “Well if I can’t get a customer then I’m never going to make money. If I don’t make money, then I can’t pay the rent. If I can’t pay the rent then I’m gonna be living in a box under a bridge”. We swirl ahead, but if we employ a strategy where we do the homework we can break that cycle. Don’t get blocked because you think you know the facts. Get the facts!
    Does your fear revolve around not having money to start a business?  Many people often talk themselves out of good ideas, good business ventures, and even good career choices because they’re guessing about their money.  Make a budget, write down on paper what it costs you to live, how much do you make, how much are your bills, how much do you have saved?  Write it down to have it in front of you so you can get the facts about your money.

3. Turn your fear into excitement (turn your fear into something positive instead of focusing on the negative)
When you feel the fear overwhelming you before an event, before a phone call, etc., take a deep breath and focus on the positive in the current situation to turn your fear into excitement. If you’re excited about what you do, that will help get over the stress and worry and your fear will turn into confidence. People can feel that!

Remember that every time you start something new or do something that is out of your normal everyday routine, you are going to experience some level of fear, worry, and stress. That is the ancient part of your brain trying to keep you safe to continue doing the things that you’re already comfortable doing.


Why NOW is the Time For You to Start Your Business in Southwest Florida -or Anywhere!

Why NOW is the Time For You to Start Your Business in Southwest Florida -or Anywhere!

Have you ever wondered if this is the time to start your own business?

Why Now? There are three great reasons why now is the best time to start a business.

  1.  Our Community Needs You! There are many women-owned businesses in Florida, but they don’t make-up enough of our economy.  What if you are somebody that can help influence the business landscape and what is going on in SWFL? You could help create jobs, solve problems, and give your family and friends more support and resources.

2. Access to Learning, Connections, Support and Even Funds is Better Than Ever.  We’re building resources to help you launch and grow your business and providing live coaching you can access for free during our weekly live sessions. Business can be a challenge, but you don’t have to do it alone! We’re here to walk beside you every step of the way.

3. The World Needs YOU!-  You have a gift; something that you do, bring, serve or make that is uniquely yours. Your skills, knowledge, and uniqueness can help solve problems in your area. Don’t be discouraged by your competition or think there’s no space for you to thrive. The fact there is competition means there is a market for your services. Everything that you have is an asset, and the idea of building a business is to create a company that magnifies your assets.So as you’re thinking about whether you’re ready to start a business, think about these three things. We need you to have a voice, to find customers, create jobs and to make a difference in our economy. You have the tools available at your disposal to make your vision a reality. Remember the world needs you and what you have to offer!

Need funds to start your business? Learn more about interest-free Kiva U.S. Loans here.