June 21, 2018 is the longest day of the year and the day set aside by the Alzheimer’s Association to show love for those affected by Alzheimer’s disease. The truth is, every day can be the longest day for women who carry the responsibility of lovingly caring for a person with any type of disability.
Alzheimer’s disease and other dementias demand intense caregiving and women shoulder a particularly heavy burden. The care they provide can be more physically and emotionally demanding and more time-consuming, and it takes a heavier toll on their work and family life. Women, as caregivers, often do not get the help and support they need to provide the years (even decades) of care required for loved ones diagnosed with Alzheimer’s disease. She is drained emotionally, physically and financially.
One fact in particular jumped off the page as I read the recently released Status of Women in Florida by County: Health & Well-Being report. Did you know more than one in five Florida women aged 65 and older (21.7 percent) reside with a person with a disability? This is very personal to me since I’m 67 years old and know first-hand how women cope when Alzheimer’s, as only one example of a disability, knocks on the door to visit and never leaves. I believe the percentage of 21.7 is much higher since most women do not check the little box on a survey that asks, “Are you over age 65 and residing with a person with a disability?” I never thought to check that box.
And yet, according to the Alzheimer’s Association, the economic impact of dementia caregiving across the nation is huge, and particularly in Florida which is only behind California and Texas in terms of numbers of caregivers, hours of unpaid care and the value of that care. In 2017, there were approximately 1,121,000 dementia caregivers in Florida, who provided more than 1.25 billion hours of unpaid care, valued at more than $16 billion. The numbers are staggering, and the burden in our state falls mostly on women.
The Status of Women in Florida Report underscored other disturbing health challenges, including the rate of diabetes, an increase in suicide, and the widespread violence in Florida against women, but the plight of Florida women who are caregivers hit a personal chord with me.
Several policies recommended by the Report would go a long way to provide much-needed relief to the many women in Florida living with a person who has one or more disabilities. They include:
There is no simple or single solution, but these policies would go a long way to support caregiving women in Florida. Every day is our longest day.
Go to http://fundwomenfl.org/research/ to view the complete report for all key findings and recommended solutions.
Respectfully submitted by:
Brenda Tate, CEO
Southwest Florida Women’s Foundation
Consider this strategy to increase your 2018 tax savings.
This is the year to find new charitable giving opportunities created by the Tax Cuts and Jobs Act. Starting this year fewer donors will receive a tax benefit for carrying out their charitable intent because deductions have nearly doubled for both individuals ($12,000) and couples ($24,000) and deductibility of state and local taxes is limited to $10,000.
The Planned Giving Council of the Southwest Florida Women’s Foundation recommends a strategy to ‘bunch’ your charitable gifts in a single year. This allows you to exceed the higher standard deductions. By donating several years’ worth of cash or appreciated stock to the Donor Advised Fund offered by the Southwest Florida Women’s Foundation in a single year, you realize the full tax benefits of your giving and the charities of your choice receive gifts from your Donor Advised Fund over multiple years.
The members of our Planned Giving Council want to ensure that you have the best strategies to maximize your charitable impact and associated tax benefits. Please feel free to call on me or any of our Council members to discuss your specific interests, questions or goals related to making a planned gift to the Southwest Florida Women’s Foundation.
Lisa M. Simington, CFP®
President – Florida West Coast
BNY MELLON WEALTH MANAGEMENT and Southwest Florida Women’s Foundation Board Member
Bonita Springs, FL – May 14, 2018 – The Southwest Florida Women’s Foundation announced today that Peter Simmons has been named Development Director.
“We are thrilled that Peter has joined the Foundation’s team to increase our capacity to serve Southwest Florida and the state of Florida while helping us build upon and increase our development and outreach, which we have worked on diligently since 2011,” says CEO Brenda Tate.
Peter understands the complexities of different organizations, project development, raising capital, staff management and working successfully with others to make a project come together. Over the past 20 years, Peter has raised millions of dollars for non-profits and political causes.
Peter was elected to the Bonita Springs City Council in 2012, and elected Mayor in 2016. He serves on the Board of Directors of the Florida League of Mayors and is a member of the United States Conference of Mayors.
In September 2018, he appeared on the Today Show, Good Morning America, FOX, CNN, CNBC and was quoted in The New York Times and The Miami Herald, providing ground coverage of Hurricane Irma.
He was a Division 1 athlete on the University of New Hampshire crew team and is an “honorary deputy” with the Lee County Sheriff’s Office. He is a native of the New Hampshire Seacoast, and lives with his wife, SueZahn, and two children, Elizabeth and Peter, in Bonita Springs.
“We are long-time supporters of the outstanding work of the Southwest Florida Women’s Foundation”, says Tommye Fleming and Patrick Arnall. “Peter will play a central role in helping the Foundation increase its endowment to $5 million by 2020, along with securing grants and donations to underwrite the expansion of programs such as Earn to Learn FL and Business Building Blocks (B3) for Women.”
For additional information, contact: Brenda Tate at (239) 908-0301 or Brenda@fundwomenfl.org
I recently heard one of the most inspiring speeches in my life about the future of women business owners and entrepreneurs in this country. Jennifer Hyman, creator of the multi-million dollar company, Rent the Runway, shared her amazing entrepreneurial story, as well as some personal issues about sexual harassment she endured along the way to building her fashion leasing empire. She was bright, bold and brave and let none of this stand in her way. She’s changing the world for young women, one dress and one initiative at a time. I got goose bumps. For the first time in my 40-plus year career, I thought things are really changing for women.
The very next day my heart sank when Brenda Tate, CEO of the Southwest Florida Women’s Foundation shared a new report on “The Status of Women in Florida by County: Employment & Earnings,” which gave our state a grade of D+, down from a C- in 2002, and a ranking of 38th in the country when it comes to women’s earnings compared to men.
The report was commissioned by the Florida Women’s Funding Alliance (FWFA) and produced by the Institute for Women’s Policy Research (IWPR). While the full report can be found at http://fundwomenfl.org/research/, here are a few highlights, based on 2016 data, on where Florida and the Southwest Florida region rank in terms of employment and wages:
So, what’s up with Florida? While the report outlines a number of policy initiatives that the state could take that would enhance opportunities and wages for women, there may be an easier way.
Maybe Florida businesses and policymakers should simply take a look at the success of Jennifer Hyman and Rent the Runway as a role model. The company has 1,100 employees and 70 percent are women. It has raised more than $190 million in venture capital and now boasts six million overwhelmingly female members who have access to 450 designer brands to rent. Someone’s sure betting on women entrepreneurs, workers and consumers!!
Respectfully submitted by:
Principal, Tieger Public Affairs LLC
Advisor, Southwest Florida Women’s Foundation
Investing in programs that boost entrepreneurship in Southwest Florida is one of our key priorities. Our B3 for Women and Kiva U.S loans programs work to eliminate the barriers to economic and social equality by helping local women entrepreneurs access interest-free capital and entrepreneurial resources. To celebrate Women’s History Month we’re highlighting some of our past program participants and celebrating the work they’re doing to shape Southwest Florida’s business landscape.
Carleen is one of our Kiva U.S Loans program participants. She started her business, Imagine Wellness Spa with a $5,000 Kiva loan, which she repaid, and used to establish herself in Southwest Florida. Carleen repaid her initial loan and returned for a second round of funding. Raising a $10,000 interest-free loan to expand her business.
We sat down with Carleen for a brief interview to hear her entrepreneurship story and her advice for emerging entrepreneurs.
Tell us about your business?
Imagine By Carleen is about helping people find and enhance their “best beautiful self”. The Imagine Wellness Spa is my main outlet for this vision right now. As a Wellness Spa, I combine my skills as an Esthetician and wellness advocate along with skills of like-minded professionals, including massage therapy, esthetics, wellness coaching, to provide a single spa-like experience for people to get on the path to their “best beautiful self”. My business model includes a mentorship program to build up the professionals that share my space as independent business owners, helping them also find and enhance their own “best beautiful self” through realizing their full potential as a practitioner and business owner.
How did you start your business?
I started in CT as a makeup artist while seeking new employment in my corporate career during the economic downturn. What started as a small little side gig grew legs and ultimately became what it is now.
What role did the Southwest Florida Women’s Foundation play at the beginning of your business?
When I moved to Florida with the idea of rolling my part-time business out to a full-time career I began in a small rental location. I was introduced to the Women’s Foundation as a resource to support me to grow my business through the Kiva loan process. I knew some funding would be helpful but really didn’t think I would qualify through traditional methods since my business was so small and new. The interest-free loan I received was just what I needed to get started!
Tell us about the process of growing your business (Big lessons, challenges, etc.)
The Kiva loan allowed me to move my business to a larger location with better access for clients. I was then challenged with finding practitioners to share the space and managing the growth and cash flow. I drew upon my former corporate background to build operating procedures, business plans and goals. I learned that I needed to think like a CEO, not an Esthetician and focus on all of the parts of my business, hiring help where needed in accounting, marketing, front desk staff, etc. Each step felt monumental and sometimes scary! But, as I looked down Cape Coral Pkwy, I knew if all of those other businesses could do it, surely I could…and I prayed!
“I think the single most lesson I learned is that this was my
calling and when I let God lead me it worked. When I tried to do things without Devine
guidance, they didn’t work out so well.”
What do you think it’s the biggest reason for your success?
First I give all the glory to God. Secondly, I treat the clients individually as each one is the most important part of my day and work hard to be very present with each one and serve them the best way I can. Thirdly, I work with the practitioners that share my space as a mentor and share everything I learn with them.
Do you consider yourself a leader? How do you define leadership?
Yes, I am a leader. Leadership is empowering others to be strong in their purpose and humble in their execution of it.
What has been an obstacle you’ve faced, that has made you stronger?
When faced with outgrowing my second location the best business decision was to purchase the next location. I had no means for a down payment but I pursued the opportunity anyway and through my faith I was able to secure an SBA loan with owner financing for the down payment. Owning this property has enabled me to grow stronger as a business owner and also as a woman responsible for my own destiny. As a result, my business continues to flourish.
What are your goals for this year?
My goals for this year include a new license in permanent makeup, which I just accomplished. To grow the team of practitioners so I can step away from my business more often and achieve some balance in my personal life. To increase the revenue in my business by a minimum of 20% and increase profitability by a minimum of 36%.
What advice would you give to women who are just starting their business?
Don’t underestimate your goals, your dreams, or your ability to accomplish them. This is a huge challenge for women to overcome so seek help in putting these things together, a mentor or accountability coach. You can start a business with little capital, but in order to sustain it, you need to grow and in order to grow it, you will ultimately need some funding.
This is where seeking the right kind of support comes in handy.
As women we are used to doing everything ourselves, try not to get yourself caught in that kind of thinking.
The day only has 24 hours, what tips and tools do you use to stay productive?
First things first. Determine and plan the most important things to do each day, always including self-care in that list (quiet time, working out, etc).
What projects are you working on right now?
Long term project for the year: Documenting all of my protocols, procedures, contracts, business reviews and things I have put in place to run my Space Sharing business model successfully for the spa. I plan to offer a program for others in the industry to license my model.
Short term I am moving to a larger room to a accommodate my new services I am offering personally, and redecorating some areas of the spa for more productivity and an enhanced environment.
How do you balance your business and your private life?
The last five years have been not as balanced as I would like since so much energy goes into growing and building a business. I do keep Sundays sacred for my family and we have date nights and small vacations where possible. This year I am seeing more opportunities for more balance and I am excited about that!
Tell us about one person who has defined your professional life?
I had a Senior Manager way back when I worked for Comcast who was an amazing mentor. He believed in me and my passion for leading people and empowered me to grow. I try to do this for all who work in my space or come to me for professional advice. The road to success is not easy, there will always be many challenges along the way. It’s how you respond to those challenges that ultimately matter.
Your favorite book –
For a long time it was The Prophet by Khalil Gibran but now I spend the most time with my Bible.
Your favorite song –
Edge of Seventeen -Stevie Nicks
What gives you the most joy in life?
My adult daughters and my animals (fur babies) and my husband
How can people learn more about your business?
http://imaginebycarleen.com or just give me a call at 239-471-7029